The 2020 China International Fair for Trade in Services (hereinafter referred to as CIFTIS) with the theme of "Global Services, Mutual Benefit and Sharing" was grandly opened in Beijing on September 9. This is the first major international economic and trade event held offline in China since the outbreak of the new crown pneumonia epidemic, with 4,148 enterprises and institutions from 1 countries and regions participating.

In order to enhance the effect of the exhibition and expand the influence of the conference, CIFTIS has developed an online and offline integration and linkage model covering the whole process and all scenarios of exhibition and exhibition, forum meeting, negotiation and signing, operation and management. According to CCTV news reports, as of September 9, more than 4,5000 companies have built 3D virtual booths, nearly 100 conferences and forums have been broadcast live online, and more than 7,30 people have negotiated transactions since they were launched on July 14, creating a new model of online and offline integration of exhibitions and conferences.

Cloud exhibition hall

The CIFTIS digital platform has built a 3D immersive cloud exhibition hall, so that exhibitors and guests who cannot be present in person can get the experience of being in person through the online virtual space, and feel the convenience and efficiency of the digital exhibition.

The digital platform supports personalized virtual booth customization, and through 3D electronic booth templates, it can build personalized booths for enterprises, and it is also easily compatible with exhibitors' own model scenarios. In addition, the 3D virtual booth also provides private conversations, live broadcast services, intelligent customer service, intent orders, electronic signing and other services, providing a new exhibition experience for Chinese and foreign exhibitors to display their business and negotiate cooperation. China Telecom, Xiaomi, Tesla and other well-known enterprises from the fields of intelligent communication and smart life have settled in the "cloud exhibition hall".

Visitors (buyers) can not only simulate offline exhibitions, but also visit the exhibition from the first or third perspective, or enter keywords at the entrance of the platform to find exhibitors and go directly to the booth with one click.

As one of the three major units of the conference, the cloud exhibition hall uses 3D virtual display scenes to provide a visible and intelligent experience, and collects exhibition transaction information in real time, providing valuable data assets for comprehensive and in-depth exhibitor portraits.

With the accumulation of 51 years of deep cultivation in the exhibition industry, we are committed to creating a landmark immersive experience 2020D interactive exhibition cloud platform for the 3 China International Fair for Trade in Services in the global exhibition industry, showing the world the real future online exhibition model, leading the digital innovation of the exhibition industry, and exploring the new value of online and online integrated exhibitions.

Article source: Pico Beijing