Jinjiang News Network, April 4 Yesterday, the China (Jinjiang) International Home Improvement and Building Materials Expo (hereinafter referred to as the "Jinjiang Home Expo") online exhibition conference was successfully held, which is the first online large-scale professional exhibition released by Jinjiang since the outbreak of the epidemic.
In the case of the postponement of offline exhibitions affected by the epidemic, this year's Jinjiang Home Expo actively explores the "dual-line exhibition" model, uses "Internet +" to create a digital exhibition, and "extends the "offline home expo" to the cloud, so as to realize the dual-line integration of "offline + online" exhibitions. The industry believes that this is not only an "extraordinary move" during the epidemic period, but also an inevitable trend for the exhibition industry to move towards "digitalization".
Break the boundaries of time and space to create a never-ending exhibition
After the accumulation of the previous two sessions, Jinjiang Home Expo has become one of the important brands in related industry exhibitions at home and abroad, and it is also a beautiful business card of Jinjiang's characteristic industries. This year, due to the impact of the epidemic, it could not be held as scheduled, after extensive consultation and detailed research and discussion, the Jinjiang Home Expo opened on April 4 in the form of an online exhibition.
Relying on cloud technology, Jinjiang Home Expo has customized an online exhibition applet - "Jinjiang Home Expo". "The online exhibition platform covers functions such as intelligent supply and demand docking, online inquiry, real-time participation connection, product live promotion, quick appointment of activities, and audience information exchange." According to the relevant person in charge of the Organizing Committee of the Jinjiang Home Expo, these functions lay a solid foundation for building an online and efficient business marketing platform and realizing 365 days and 24 hours a day exhibition.
"Although the offline exhibition is temporarily postponed, through the online exhibition platform, we can improve the influence of the Jinjiang Home Expo in another way, maintain the continuity of the exhibition, and at the same time boost the confidence of Jinjiang building ceramics enterprises in this special period." Wu Shengtuan, executive chairman of Fujian Ceramics Industry Association and president of Jinjiang Building Materials Ceramics Industry Association, said.
In the view of Chen Jianxin, president of the Fujian Ceramic Industry Association, while boosting the confidence of enterprises, the online exhibition platform can bring real help to enterprises, "the original dealer agent, offline store sales of building ceramics enterprises can take this opportunity to expand online marketing channels." Chen Jianxin said that the online exhibition platform breaks the boundaries of region and time, and truly creates a 365-day exhibition that never ends.
Enriching marketing channels The integration of "online and offline" will become the norm
According to Chen Guoliang, deputy mayor of Jinjiang Magnetic Ceramic Town, the current ceramic building ceramics industry has 100% resumption of work, "through recent years of technological transformation, R & D investment, building ceramics enterprises whether product specifications or style design, have been greatly improved, but the outside world for Jinjiang building ceramics products understanding is still in the inherent impression, the online exhibition platform is a good time for Jinjiang building ceramics industry to promote high-quality interior and exterior wall tiles, can be used to start the influence of Jinjiang building ceramics industry. Chen Guoliang said.
Chen Guoliang told reporters that the transformation of Jinjiang building ceramics industry products has achieved certain results, and is now exploring channel transformation and enriching marketing channels. "Now young people are accustomed to online searching, online platform crowd is wide, diffusion speed, is a very good marketing channel for ceramic enterprises." Chen Guoliang said.
The reporter saw in the online exhibition applet that there are currently more than 500 companies online, covering the whole industry chain of building materials, including more than 100 ceramic enterprises, "the offline exhibition venue is limited, unable to meet the requirements of all enterprises, the online exhibition platform breaks through this limitation, so that high-quality enterprises have the opportunity to 'show their faces'." The relevant person in charge of the organizing committee said that on the online exhibition platform, exhibitors can update their products every day, and they can communicate with buyers at any time, and in the future, the integration of "online and offline" will also become the norm.
"April is the peak of the industry's procurement every year, and this year, affected by the epidemic, this peak has not arrived as scheduled, and some of the new products we prepared before the year have not had the opportunity to be promoted. This time, we are using this online platform to showcase our products such as wood grain tiles, antique flooring, thin boards, ceramic insulation materials, etc. Wu Bingzhong, chairman of Honghua Group, is full of expectations for the online exhibition platform.
