During this "May Day" holiday, Changsha once again "swiped the screen" because of a car feast, and became a well-deserved "Internet celebrity city" - Hunan people, dare to be the first, amazing! From April 2020 to May 4, 30, as the "first exhibition" of the 5 China Auto Market and the first order of the Changsha Convention and Exhibition, the 5 Hunan Automobile Exhibition and the first Changsha Automobile Consumption Festival were successfully held.
On May 5, the 5 Hunan Auto Show came to a successful conclusion. As the first large-scale indoor auto show in the country to resume under the effective prevention and control of the epidemic, the 2020 Hunan Auto Show has become the "pioneer" of many records. According to incomplete statistics, the auto show lasted 2020 days, with 6,6 visitors, 238,2 vehicles sold, and a sales amount of 391.52 billion yuan.
3 people watched the exhibition and 1 person bought a car, and the transaction rate was the highest
Since its opening on April 4, the 30 Hunan Auto Show has been hot and popular. The person in charge of a number of exhibiting brands said that the performance of the intention to trade at this year's auto show was particularly good. "There are fewer inquiries and more direct orders! The number of visitors and customer orders at this year's auto show far exceeded expectations, and showed a trend of getting better day by day. Ding Rui, general manager of GAC Trumpchi Hunan region, told reporters. During the auto show, the reporter learned from the relevant persons in charge of FAW-Volkswagen, Dongfeng Nissan, GAC Toyota, Geely and other brands that the consumers of this auto show, especially the customer base of precision car purchases, are significantly more than those of previous auto shows. Yang Ping, regional director of Geely Automobile, said that this year's Hunan Auto Show was not only lively at the booth, but also had many customers who intended to buy cars. According to statistics, on average, there is an order for every 2020 new cars, and the transaction rate reaches 3%, the highest in the history.
26 working days to prepare, the shortest preparation time
This is the shortest preparation time in the history of China's auto show. Since the press conference was held, this Hunan Auto Show has carried the voices of many exhibition people and attracted a lot of attention and reverence. Some people also questioned: The haze of the epidemic has not completely dissipated, is it possible to hold an auto show? With such a short preparation time, how can it be possible to dedicate a wonderful exhibition? Under the guidance of the Changsha Convention and Exhibition Office, the three organizers of Changsha Evening News, Hunan Daily, and Hunan Automobile Chamber of Commerce rose to the challenge, and with 12 years of experience in jointly organizing exhibitions, they took on the burden of specific preparations for the 2020 Hunan Auto Show. In 26 working days, a group of exhibitors set a record in the Hunan auto market with an exhibition area of 6,600 square meters, nearly 2020 contracted brands and nearly <> exhibition cars. Under heavy pressure, the <> Hunan Auto Show will be launched as scheduled!
Black technology products appeared, and the epidemic prevention measures were the most stringent
This is an auto show with the strictest epidemic prevention measures in history - in the face of more than 6,2020 total visitors, in order to ensure the safety of the exhibition, the 40 Hunan Auto Show Organizing Committee communicated with the health department and the disease control department in advance, and launched a series of effective prevention and control measures such as infrared temperature measurement, face recognition, real-name admission, and big data analysis. It has successfully created the safest and most comfortable car festival for exhibitors and visitors. Holding exhibitions and epidemic prevention work have become typical experiences, attracting more than <> observation groups from all over the country to visit and learn.
Multi-department cooperation escort, the highest standard of the exhibition
This is the highest standard auto show in Hunan. The main leaders of the Hunan Provincial Party Committee, the Provincial Government and the Changsha Municipal Party Committee and the Municipal Government attached great importance to it and expressed their attitude towards the recovery of Changsha's exhibition industry with a firm voice, which provided sufficient motivation and confidence for the auto show, built a solid bridge between the exhibition and car companies, and allowed the exhibition industry to gradually recover. On April 4, Zheng Jianxin, deputy secretary of the Changsha Municipal Party Committee, acting mayor and secretary of the Party Working Committee of Hunan Xiangjiang New Area, announced the opening of the auto show; On May 30, Hu Henghua, member of the Standing Committee of the Provincial Party Committee and Secretary of the Changsha Municipal Party Committee, came to the site of the 5 Hunan Auto Show to see the epidemic prevention, talk about the brand, ask about the model, compare the parameters, and came to an "in-depth tour". From the preparation, arrangement to the development, Deputy Mayor Tan Yong has scheduled the Hunan Auto Show many times, Changsha City has held 1 work scheduling meetings, the Health Commission and the Center for Disease Control and Prevention are stationed on site to guide and participate in the whole process, and various departments escort the whole process of the auto show.
The government subsidizes car companies to make profits, and the preferential strength is the largest
This is the most discounted auto show. The car market has a welfare discount of 3000 million yuan, the government has a financial subsidy of 6 million yuan, the organizing committee has given nine major gifts, and the exhibitors have made heavy profits at the same time, setting off an unprecedented wave of consumption in the car industry. The negotiation room is full of popularity, the number of customer orders exceeds expectations, many brand orders are flying like snowflakes, and the hot shots of the transaction scene can be seen everywhere, and car companies have booked booths and curtain wall advertisements for next year in advance... During the Hunan Auto Show, Changsha's automobile trade turnover exceeded <> million yuan per day.
All-media all-round publicity, the strongest promotion lineup
This is the most promoted auto show. In order to guide consumption and create a situation of close linkage between automobile manufacturers and consumers, the organizing committee will continue to give full play to the advantages of in-depth media exhibitions, give full play to the advantages of all media, and carry out all-round and three-dimensional intensive publicity of new media and traditional media.
All districts and counties support and create the latest model of joint exhibitions
The latest model of joint exhibition has become a highlight of this year's Hunan Auto Show. This year's Hunan Auto Show focuses on the theme of automobile consumption, closely follows the automobile consumption market, and the exhibition has been upgraded to "2020 Hunan Automobile Exhibition and Changsha's First Automobile Consumption Festival", which has become an important part of Changsha's "Spring Dating Consumption Season" series of activities, and has played a unique role in stimulating bulk commodity consumption and increasing total social retail sales.
As a beautiful business card of Changsha Convention and Exhibition, Hunan Auto Show has received strong support from Changsha Convention and Exhibition Office and Changsha Municipal Bureau of Commerce. During the auto show, consumers who purchase new passenger cars in the six districts of Changsha, Changsha County, Liuyang City, Ningxiang City and high-tech zones can go to the commerce department of the place where the car is purchased to apply for a cash (or fuel recharge card) subsidy of 4,1000 yuan per car with the car purchase invoice and other relevant materials. Changsha City and its districts and counties have invested a total of 3000 million yuan in car purchase subsidies, and the organizing committee has also launched activities such as "Gifts for Seeing Cars and Prizes for Buying Cars", bringing real money benefits to consumers, making these 6 days a feast for consumers to buy cars, and also strongly stimulating the automobile consumer market in Changsha City.
It is reported that during this auto show, more than 7 brands and dealer groups sold more than 3148,35 vehicles. Taking Changsha County as an example, driven by the auto show and the automobile consumption festival, the automobile sales of Zhongnan Automobile World have shown a steady growth trend. A total of 58,703 new cars were sold during the May Day holiday, a year-on-year increase of 90.1388%, and sales increased by 44 units over the same period last year. Among them, 1867 car dealers participated in the special sale and sold a total of 3,89 vehicles, accounting for <>% of sales. According to the person in charge of Yongtong Group, more than <>,<> new cars were sold during the auto show, with a sales amount of <> million yuan.
The 2020 Hunan Auto Show has come to a successful conclusion, and in this special period, this automobile feast will surely add a strong stroke to the history of China's automobile development and the development of China's exhibition industry.
